date: // code: 24263 // // // //

Travelers love airline flash sales but the ultra-cheap fares are on the decline

The Twitter ad seemed too good to be true: fares starting at $20 on JetBlue Airways.A few hours after the ad appeared Tuesday on the social media site, it was gone, leaving wanna-be travelers frustrated that they missed the remarkable deal.Those who clicked too late ended up on a page advising: “This promotion has ended.

Travelers love airline flash sales but the ultra-cheap fares are on the decline

The Twitter ad seemed too good to be true: fares starting at $20 on JetBlue Airways.A few hours after the ad appeared Tuesday on the social media site, it was gone, leaving wanna-be travelers frustrated that they missed the remarkable deal.Those who clicked too late ended up on a page advising: “This promotion has ended. Act fast! In some cases, a fare may not even last an hour.”Such “flash” sales are a traditional tactic used by the airline industry to fill empty seats during slow travel periods and lure travelers to an airline website where they may be tempted to book a more expensive flight.

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